Building a Super-Referral Network Topic of Business Banking Webinar to be Held on May 17, 2012.
For branch staff and small business bankers, an introduction to a new prospect from a trusted third party–such as an accountant, lawyer, or real estate broker–is a critical requirement for success. But, as many business developers have found out in these challenging times, relying solely on these usual referral sources isn’t enough. The good news, according to consulting and bank sales training firm Clarity Advantage, is that there are many more referral sources who can introduce bankers to desirable prospects.
Who are these referral sources? Where are they? What should bankers say to them once they are found? Clarity Advantage will answer these questions and more in a complimentary webinar entitled Building a Super-Referral Network. Scheduled for Thursday, May 17, 2012 at 12:00 PM ET, the 30-minute webinar will benefit small business banking leaders, heads of retail and small business, heads of client experience, heads of small business strategy, small business bankers, and branch managers.
“In business networking, winning isn’t about ‘dying with the most toys’; It’s about living bountifully with the biggest focused network,” says Clarity Advantage President Nick Miller. “In this webinar, we’ll focus on how to dramatically and quickly expand and focus referral networks (through both the usual and unusual suspects) and explore strategies that will position bankers as ‘the ones’ to refer to.”
During the webinar, Miller will discuss:
- Defining the super-referral network–who is included, how are they included, and how the super-referral network differs from a traditional network.
- The critical ABCs of building a super-referral network–Always Be... Conversing.
- Starting and moving conversations forward.
- Identifying the opportune moments to begin selling
To learn more about and register for Building a Super-Referral Network, visit http://www.clarityadvantage.com/wst/2012/04/news/webinar-may-17-building-a-super-referral-network/8
About Clarity Advantage: Consulting and bank sales training firm Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.