Retaining small business customers when the economy improves requires business bankers and branch managers to focus on six critical areas, says Clarity Advantage.

Concord, Mass., June 1, 2010 — High levels of dissatisfaction with banks—particularly larger banks—hint at an oncoming train of significant customer attrition and churn when the economy improves and business owners feel confident they can get credit or better service at other banks. How can individual business bankers and branch managers raise the odds of retaining small businesses and their owners as customers?

In a free webinar, Retaining Small Business Customers, business banking consultants Clarity Advantage offers “street-level” strategies for commercial and small business bankers, branch managers, and FSRs. It will be held Thursday, June 24, from 12 to 1 PM EDT.

“Business bankers must focus on six critical areas to ensure that small business customers remain loyal to their institution once the economy turns around,” says Nick Miller, president of Clarity Advantage.

In this 60-minute online seminar, Miller will focus on the six critical areas and offer:
Three tips for attracting new customers who are more likely to stay with the bank.
Five keys to beginning and expanding relationships so they are more likely to stick.
Three important principles of handling service breakdowns and dissatisfaction.
Ways to communicate and contribute value.
Ways to focus retention efforts on the customers that make the most difference to the bank.
Six tip-offs that important customers may be thinking about leaving the bank.
For more information and to register for Retaining Small Business Customers, visit
http://www.eventspan.com/event/2010-06-24-retaining-small-business-customers. About Clarity Advantage: Business banking consultants Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

Contact:
Karen Tunks
Clarity Advantage
980-939-2112
karen.tunks@clarityadvantage.com
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